Thousands and thousands of people a day are starting up businesses. Most don't know exactly how to do it. They may be experts on the specific products or services that they can perform, but may lack marketing experience. They find out quickly that by simply hanging up a sign, the customers will come. This is where you come in. You can teach them how. Running a business coaching service is not only an exciting opportunity, but it has the potential to bring in large profits.
If you're interested in starting a business coaching service, you will wonder about how you'll make a profit and where will your clients come. How you will get them? By marketing and targeting the individuals who can benefit from your services. So who are they?
New business owners- Most new business owners take time to create their empire. They brainstorm and develop a plan, secure financing, and get to work. This is how small businesses should get started, but many do not take this route. Some individuals get an idea in their head to start a business and make money; they run with it. Action is a key, but so is careful planning. Acting without first thinking of a solid plan is one of the reasons why many new small to medium sized businesses fail. You, as a business coach, can stop that from happening.
Not all new business owners realize the importance of proper training and education. Some mistakenly believe they can do anything themselves. These individuals may need a little push. Lead them to your website or deliver free promotional material highlighting your services. Also, show how they can translate into profits. For example, stress the importance of marketing. Both online and storefront businesses need a solid marketing plan. No one will buy products or pay for services if they don't know they exist. If speaking directly with a new business owner, ask about their marketing plan. If they do not have one or have a poor thought out plan, stress the dangers and risks of heading down the wrong path.
Business owners not seeing profits- As previously stated, some new small to medium sized business owners do not understand the importance of seeking help. Most believe they can handle all responsibilities on their own. You can use persuasion and proof to change their minds, but still some will not budge. That is why you should not only target new business owners, but businesses in distress. Start with your local community. Have you heard ramblings that a small mom and pop store is about to go under due to increased competition and poor sales? Make your move!
YES! I would like to discuss how I can use a coaching model to bring my experience to a wider audience, and learn how I can use the right marketing to attract eager clients who will gladly pay me lucrative fees.
I understand this is an exploratory discussion only and that you are under no obligation to work with me, and I will not be required to commit to any course of action.